Search Engine Optimization :: Search engine optimization: How to get people to visit your site

You’ve put a lot of effort into designing a website, either for yourself or for your business. You even put one of those counters at the bottom. But sadly, that counter is not moving very much, if at all. How do you get more people to look at your hard work?

There’s a technical term for that question: search engine optimization. When you type a term into the search box on your favorite search engine, there is a ranking system that determines which websites are at the top of the list. The higher up a website is in a search list, the more likely it is a searcher will choose to visit that website.

The trick is how to get your website higher up in those rankings, or search engine optimization (SEO). It’s a popular question, after all, who doesn’t want more visitors to their website? There are many books, articles and websites devoted to SEO techniques. Here is just a sampling of some of them.

SEO involves researching search engine’s coding, structure and presentation to determine how websites are ranked. When you consider that no search engine indexes more than 16% of the web, you can see where it is very important to figure out how each of those search engines work.

That research, which should be done by someone with internet expertise, can find a problem that is keeping a search engine’s web crawler from fully exploring your site. There are consultants who specialize in finding and fixing these problems. It is important to remember that while search engines do offer SEO guidelines, they don’t list all of the factors they consider in their rankings. Google alone said it uses more than 200 different factors.

If an SEO consultant or company has determined there is not a technical problem keeping your site from ranking higher, you can improve a site’s ranking by making sure it has unique content so it can be easily indexed by those search engines. Try to make your web content truly unique. For example, you can add information specific to your region. Or, you can add additional information that cannot be easily found on other sites, such as your company’s product information.

Those are some of the right ways to optimize search engine use. Of course, there are also wrong ways as well. For instance, there is “spamdexing” which involves repeating unrelated keywords to trick a search engine’s web crawler into ranking a site more highly. A site that unnecessarily repeats a term, such as “SEO” could end up ranking more highly that a site that mentions the term less often but offers more actual information.

Another SEO technique to avoid is using a link farm. Search engines sometimes rank sites by the number of hyperlinks in the text. Link farms are a group of web sites that hyperlink to each of the other sites in the group.

These and similar techniques are frowned upon by search engine administrators and by web users. Search engines that discover such deceptive techniques may not only reduce the ranking of sites that use them, they can even remove the website completely from the search engine’s database. This has happened and not just to fly-by-night, snake-oil-salesmen types. It has even happened with prominent, international companies.

Probably the best and easiest way to optimize search engine rankings is to take the extra time and effort to meet each search engine’s guidelines. Keep in mind what a typical search engine user is looking for when trying to find a site like yours. “Do unto others as you would have done unto you” can definitely result in higher rankings in various search engines.

If your website is intended to generate business, it is definitely worth additional time and money for SEO. However, remember the internet is changing rapidly. Even the best SEO research will not necessarily generate higher search engine rankings.

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While search engines are an important way to get attention to your site, it should not be the only method you use. Studies have shown that it is more beneficial to get links to your site from other websites. However, by investing in SEO, you can generate more legitimacy to your website.


Health Supplements vs. Pharmaceuticals

Medicine–whether in the form of health supplements or pharmaceuticals–is big business indeed. With profit margins that are nearly four times the average of any other business, the pharmaceutical industry enjoys a top position being amongst the most profitable businesses in the world.

The nutraceutical industry is not far behind offering stiff competition to pharmaceutical counterparts. Research is booming and science-based studies have given successful impetus to the plant-based health supplement industry. Some of the more popular botanicals like as Echinacea, gingko biloba, ginseng, garlic, and St. John’s Wort are seeing sales that put them in the same league with many prescription drugs. In fact, so popular is the health supplement industry that pharmaceutical giants like Bayer, American Home Products, Johnson and Johnson and Boeheringer-Ingelheim have all begun to sell supplements!

What is the Difference?

There is not much of a difference between nutraceuticals and pharmaceuticals except for the way in which they are regulated in the United States although both are regulated by the U.S. Food and Drugs Administration. Major differences include:

Pharmaceuticals that are derived from plant proteins for vaccines and medical treatments are not the same as nutraceuticals. The major difference is that pharmaceuticals are designed specifically for medical use under a physician’s supervision, and are subject to Food And Drugs Administration approval.

Health supplements do not need medical supervision, nor Food And Drugs Administration approval.

Pharmaceuticals need prescription from a certified doctor for purchase. The choice of a health supplements is up to the individual. Health supplements are sold without restrictions at health food stores, grocery stores, drug stores, national discount chains, mail-order and Internet.

There are no strict regulating laws governing health supplements. Just about anyone can put together a health supplement, notify the Food And Drugs Administration , and put it in the market. In stark contrast, it takes anywhere between 8-12 years for a new drug to be approved by the Food And Drugs Administration . Pharmaceuticals undergo intense regulatory reviews by the Food And Drugs Administration .

Because of stricter regulations, pharmaceuticals have greater evidence of efficacy and safety. Whereas health supplements are based on tradition with insufficient evidence of safety and efficacy. However, this is changing as new research builds up to support the health benefits of some of the accepted nutrients. Eg omega 3 fatty acids.

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Pharmaceuticals are patented. Herbs and health supplements are not patented and therefore the profits are limited with stiff competition from all kinds of health supplement manufacturers.

Pharmaceuticals spend millions of dollars for research and paperwork for a new therapeutic claim of an established drug all to satisfy Food And Drugs Administration requirements. Food And Drugs Administration requirements for health supplements are not at all stringent apart from barring them from making any false health claims about their product and adding a disclaimer: “This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.”

Pharmaceuticals come with various side effects. Known side effects are required to be disclosed on the label. While health supplements do not require a listing of side effects, there tends to be fewer cases of side effects associated with the use of health supplements.

Complaining about the high cost of traditional medicine and side effects, many people are turning to alternative medicine in the form of health supplements. A report by the Hartman Group, a leading market research firm called, “The Wellness Trends in 2002” found that Americans are beginning to place the family and good health above the daily routines of life. Among those interviewed many expressed frustration with U.S. healthcare system and wanted more control over their own health. The report said, “Dietary supplements … (allow) them a way of self-managing their own health … giving them a sense of empowerment,” the report states. This is an advantage over pharmaceuticals.

According to the Nutrition Business Journal fast growth in the nutraceutical market is seen in weight-loss products. The demand for such products is growing as you consider the more than 120 million overweight Americans and 17 million diabetics who are looking for supplements that increase metabolism, suppress or satiate appetite, and control blood sugar. Such sectors in the health supplement industry have gained footage over pharmaceuticals.

In America, 60% of the consumers take some kind of food supplement and 30 to 40% take herbal supplements. Health supplements are gaining such credibility that many physicians are recommending them to their patients before prescribing riskier pharmaceuticals. Of the health supplement users 95% are satisfied with supplements.

In the meanwhile, research is still booming in both industries! Health supplement manufacturers continue to unveil groundbreaking products as new evidence supporting the health benefits of nutraceuticals emerges.

Author’s Bio:

New Vitality is a health supplements company. It develops supplement products which are carefully formulated under the guidance of an elite panel comprised of renowned doctors, nutritionists, chemists and researchers. Whether you want a nutritional supplement, pet health supplement, a personal care product or a health care product, New Vitality is a one-stop shop for all needs.

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